Domestic Marketing

National Trade Marketing - Learn more about how to become involved with the South Australian Tourism Commission's national trade marketing opportunities. [PDF, 86KB]

SA Tourism Commission Marketing Strategy Video

SA Tourism Commission Target Audience - view a portrait of "Greg and Helen" and the "isn't it about time" campaign [1.48MB]

SA Tourism Commission Message Strategy Guidelines  [7.25MB]

International Marketing

International Marketing Partnership Opportunities - Learn more about how to become involved with the South Australian Tourism Commission's international marketing opportunities. [PDF, 111KB]

International Marketing Checklist - Two main opportunities exist to reach customers in overseas markets: Selling your product via the Internet or selling your product through the established tourism distribution networks (ie inbound, wholesale and retail agents). This checklist will assist entry into established tourism distribution network. [PDF, 544KB]

International Marketing Overview (Nov 2008) - A PowerPoint presentation by the South Australian Tourism Commission focusing on its international marketing priorities and recent activities. [PDF, 4.78MB]

International Visitor Survey Results - 12 months ended June 2006, 2007, 2008. [PDF, 330KB]

The International Marketplace - This series of short questions will determine whether your product is suitable for the overseas market. [PDF, 198KB]

Planning for Inbound Success - Designed by Tourism Australia to provide the basic tools, knowledge and key contacts needed to enter the export tourism market. [PDF, 5.2MB]

Free Australia interactive digital tool - Tourism Australia has created a free innovative digital tool that you can use to promote 'Australia' on your own website. The tool contains content, inspiring imagery and engaging footage based on Australlian themes.

General Market Overviews, Trends, Major Activities Planned and Key Contacts at the SA Tourism Commission:

Central Europe [PDF, 135KB]

Central Europe Wholesalers [PDF, 139KB]

China & Hong Kong [PDF 158KB]

China & Hong Kong Wholesalers [PDF, 92.5KB]

France [PDF, 113.4KB]

France Wholesalers[PDF, 95.9KB]

India [PDF, 117.5KB]

India Wholesalers [PDF, 71KB]

Italy [PDF, 100KB]

Italy Wholesalers [PDF, 78KB]

Japan [PDF, 133KB]

Japan Wholesalers [PDF, 98.8KB]

New Zealand [PDF, 161KB]

Singapore and Malaysia [PDF, 135KB]

Singapore and Malaysia Wholesalers [PDF, 86KB]

The Americas [PDF, 170KB]

UK, Ireland, Benelux, Nordic Regions [PDF, 317KB]

UK, Ireland, Benelux, Nordic Region Wholesalers [PDF, 188KB]