T-QUAL

T-QUAL is the Australian Government's recognition of quality tourism accreditation, rating and certification programs which meet the national standard - this includes the Australian Tourism Accreditation Program (ATAP); ECO Certification and ROC Certification.

Its logo is a symbol of excellence that identifies the quality-assured tourism experiences in Australia that take part in these programs.

Businesses that participate in the T-QUAL endorsed programs benefit from increased marketing exposure, online distribution and credibility. In turn, consumers benefit from the national symbol for excellence, the T-QUAL tick, which helps them make more informed choices when selecting Australian tourism products and services.

The T-QUAL Logo

The T-QUAL logo is an easily recognisable and national symbol of tourism quality. It is a valuable endorsement that helps consumers make more informed choices when selecting tourism products and creates a competitive point of difference for businesses.

The T-QUAL logo is already available to businesses that are ATAP, ECO or ROC accrredited.

Once operators have signed a T-QUAL Sub-Licence (see below) they may use the T-QUAL logo alongside the relevant accreditation logo in the marketing of their business.

How to get the T-QUAL logo:

Firstly, businesses must particiapte in a T-QUAL endorsed program - such as ATAP, ECO or ROC, which entitles the business to T-QUAL with no further assessment or additional cost.

Secondly, it is essential to agree to the Sub-licence Agreement before using the T-QUAL logo. To agree, simply read the T-QUAL Sub-Licence agreement (below) and then fill in the Acknowledgement form (also below) and return to SATIC. We will then send you electronic versions of the T-QUAL logo to use alongside your ATAP logo.

Sub-Licence Agreement for operators accredited with ATAP
SUB-LICENCE ACKNOWLEDGMENT for operators accredited with ATAP - please sign & return to SATIC
T-QUAL / ATAP Logo Style Guide for operators accredited with ATAP

Business Benefits:

Increased marketing exposure, through Tourism Australia's domestic consumer marketing strategy.
Increased online distribution via partnership with TripAdvisor.
A competitive point of difference.
An immediate and ongoing boost to business credibility.
Preferential listing on australia.com.

When booking T-QUAL endorsed experiences, consumers can:

Be confident that their expectations will be met.
Trust consistently high standards will deliver quality experiences.
Enjoy quicker and easier holiday planning.
Relax, knowing that they will be taken care of.

T-QUAL Tick Tour

Follow renowned chef, Matt Moran as he travels around Australia ‘T-QUAL style’, experiencing quality restaurants, tours, attractions and accommodation endorsed by the T-QUAL Tick.

The T-QUAL Tick is Australia’s national symbol of tourism quality, and Matt’s trip will demonstrate exactly why travellers can rest assured when choosing the products it endorses.

Follow the T-QUAL Tick Tour

Media Release: South Australia gets the tick of approval

Check out our Facebook photos from Matt Moran's Adelaide Central Market Tour

FOR MORE INFORMATION:

T-QUAL Fact Sheet

FAQs for Tourism Businesses and Operators

Marketing Activity

'How to' Guide - Get involved in the T-QUAL Consumer Marketing Campaign

Watch the videos

Visit the DRET website

Visit the Tourism Australia website

BECOME ACCREDITED