From the Chief Executive
From the Chief Executive is intended to keep you, as a SATIC member, more informed of what I'm doing, as Chief Executive, of your industry body. The work I do is on your behalf, so I don't want this to be a one-way conversation. I invite your responses, direction, contributions and comments, please do so by making a comment at the end of each item.
Following on from the positive outlook recorded at the September quarter survey, the majority of tourism businesses reported improved performance in the December 2013 quarter with the business activity index increasing by one quarter to reach 144 points.
SATIC is the voice of tourism in South Australia and we work hard to ensure our industry is at the forefront for both political parties and particularly now with the election looming.
Our Tourism Election Wishlist is a deliberately short document, it's an overview and a starting point with a theme of an important economic sector characterised by unmet potential and lost opportunity.
The September quarter 2013 SATIC Tourism Barometer shows that business activity has continued to improve since the June 2012 quarter survey and there has been a huge increase in the business outlook in the latest survey, which is attributed to the expectation of a more stable federal political climate.
I will become a Board Member of the Australian Regional Tourism Network (ARTN) from their AGM in October. I'm passionate about our regional tourism industry and a key part of regional tourism are our Accredited Visitor information Centres.
Both the Minister for Tourism and Shadow Minister have issued press releases on the March 2013 International Visitor Statistics (IVS) report. It's interesting to see how both sides of politics interpret the same report.
This is the first Barometer result since March 2011 where reports of weaker activity over the previous 3 months did not outweigh those reporting stronger activity. Equal numbers reported stronger or weaker activity over the last 3 months, compared to the same period last year.
The SATIC Tourism Barometer has been conducted every three months for three years we are now developing a longer term, realistic view on the state of the industry. The Barometer illustrates that business activity continues to rise from the deep low in June 2012.