Flinders Ranges & Outback Tourism Awards Judging
Who chooses award winners?
Flinders Ranges & Outback Tourism Awards judging is conducted by a volunteer panel of industry peers appointed by the Flinders Ranges & Outback organising committee. Judges are selected for their knowledge and experience, and for their willingness to commit time to the Awards process and are convened specifically for the Tourism Awards.
Submissions are judged on their content and scored accordingly to the established criteria. The underlying consideration is what impact the product has on tourism. For example, an operator might have a great product but the judges really want to know what contribution it is making to the tourism industry and this needs to be evident in the submission.
Don’t forget you are entering a competition for a tourism award.
What the judges are looking for:
- A financially sound business
- One with a business plan and marketing plan
- Demonstrated flair, innovation and passion
- A business that knows its customers and has a service culture
- Has made a contribution to tourism
- Keep the comments concise and relevant. The last thing judges want to read is pages of irrelevant information. Be passionate about your product but don’t be repetitive.
- The judges like to see operators who are passionate about their business, that have personality and who are innovative in developing new products that focus on servicing a particular market or segment.
- Although support material is no longer required, it is recommended that you use thumbnail examples to add credibility to your submission and to help illustrate and substantiate claims.
- Answer each question in full. Some submissions either don’t answer a particular question or alternatively the answer is inappropriate for the question asked. If in doubt get someone to read your draft and confirm that all questions have been answered and that the criteria have been met.
- Lack of any reference to sales or revenue objectives, visitor numbers, etc. Where possible state objectives that can be quantified. Motherhood statements are not measurable. The judges need to see a link between marketing activities and results/outcomes within the qualifying period.
- Most people have no difficulty demonstrating the success of the business; however sales information is often provided when discussing profit, with no reference to costs. Success is more than just room nights and passenger numbers.
- Often graphs are too small to read, have no scale or lack appropriate axis headings and simply do not do communicate the data clearly.