The South Australian Tourism Industry Council (SATIC) is South Australia's peak body for tourism.

SATIC is an independent, not-for-profit, membership based organisation representing members' interests and ensuring that its members have a strong, representative voice.

The aim of SATIC is to ensure the tourism industry receives the recognition required from governments, business and the community to enable continued growth, performance and profitability within the tourism industry.

Read SATIC's Constitution.

To engage, represent, strengthen and empower the South Australian Tourism Industry.

Our Vision:

To be a strong and valued industry body serving a sustainable tourism industry.

SATIC's objectives are to:

• Promote a profitable and professional tourism industry in South Australia.
• Assist in the promotion and development of quality experiences for visitors.
• Provide business-to-business services that will provide value to members.
• Actively influence the environment in which its members do business.
• Represent and act on behalf of the SA tourism industry and its members.
• Encourage the development and maintenance of programs to ensure sustainability of tourism product.
• Create a strong industry capacity and capability.
• Unite South Australia's tourism industry by fostering strong tourism industry communications and assisting with the dissemination of research and information.
• Continually raise the skills and professionalism of businesses involved in the tourism industry in South Australia.
• Maintain mutually beneficial working relationships between the tourism industry and the various levels of government, industry partners and other tourism stakeholders.
• Ensure the tourism industry becomes a cohesive, self-reliant and respected leading economic sector.
  

SATIC undertakes the following activities to benefit its members and the industry:

• Quality Assurance (Accreditation) Programs
• Training and Business Advice
• South Australian Tourism Awards
• Industry events, functions & activities
• Minister’s Tourism Round Table
• Tourism Plan Implementation
• Workforce Development
• Sustainability initiatives

SATIC is a member of the National Tourism Alliance.